Bollywood eyes NRIs for instant success

Karan Johar started the NRI culture with Kal Ho Na Ho, Mira Nair perfected it with The Namesake. And as the trend goes American-desi film factory is working overtime it seems.

Latest in the genre is Anubhav Pal-Manish Acharya’s Loins of Punjab Presents.

Bollywood’s own obsession with sarson-de-Khet from Punjab is not for nothing, it directly translates into NRI-dollars.

Vipul Shah’s Namastey London and Anil Sharma’s Dharmendra-Sunny-Bobby starrer Apne had only one competitor Himmesh Reshammiya’s Aap Ka Suroor.

So do we have to guess the secret of the director’s success?

“The NRI market just loves Punjab,” said Vipul Shah, Filmmaker.

And why just Punjab there are many American-desi soul longing for Kolkata ready to shed dollars.

Mira Nair, Director

So, if you’re wondering what is with Bollywood directors showering love over vilayati cousins stop wondering and get real it’s their dollars that they are after.

Source:->http://www.ndtvmovies.com/